Really, its been to the salon and had its nails done. It even visited the beach. (Actually, I think we all can agree this beaver's a 'she' not an 'it.')
If you haven't given up on this post out of sheer confusion, thanks! But really, copy and paste the link below. It's for a feminine hygiene company in Australia, but don't get freaked out. Trust me, it's so worth it.
http://www.youtube.com/watch?v=AxM57E9u_QM
This ad caused quite a stir here in Oz. According to Australia's Advertising Standards Bureau, it has been the most complained about ad of 2008.
I think this ad is fantastic, though! It's hilarious and adds a light, creative spin to a subject that has been taboo for far too long. This ad would never make it anywhere near American air waves, which makes it all the more cool to me. Sure, beaver's never been my favorite word for it, but that's neither here nor there....
Despite its controversy (and to my delight), the company has released two more ads along this same theme.
If you'd like, check out the link below for a critique from The Gruen Transfer, a brilliant Australian show that discusses today's advertising industry:
http://www.youtube.com/watch?v=XJgRxXil0lQ&feature=related
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